Positive Reception Propels WHAT THE PAK?!, Adding Over 2.28 Million to Steam Libraries and Engaging 180K Lifetime Players in just 7 days
Dubai — June 18, 2025 — Game publisher OYA Play today announced that its chaotic multiplayer party game, WHAT THE PAK?!, has seen an explosive surge in its reach, with over 2.28 million users adding the game to their Steam library in just one week since becoming free to keep and play. This remarkable acquisition has pushed the game's lifetime player count to over 180,000, showcasing strong actual engagement beyond just library additions.
The "Free to Keep" campaign, which runs from June 10 to June 24, has been met with overwhelming enthusiasm. In addition to the massive library additions and growing player base, the game has also captivated audiences on Twitch, accumulating over 10,000 hours of watched game streaming between June 10 and June 17, 2025.
"We are absolutely thrilled by the incredible reception WHAT THE PAK?! has received since going free to keep. The sheer number of users adding the game to their library, coupled with the significant growth in our lifetime player count and the vibrant streaming activity on Twitch, are testament to the game's universal appeal and the dedicated work of our development team. This milestone reinforces our commitment to delivering lasting value and engaging experiences to the gaming community."
Assad Dar
CEO, OYA Play
WHAT THE PAK?! is a wildly unpredictable multiplayer party game where ugly-cute creatures ("Paks") face off in a random rotation of frantic mini-games. Players are thrown into a mix of fast-paced mini-games—some based on reflexes, some pure luck—where only the best (or luckiest) will come out on top. The game offers a constantly refreshing experience with dynamic worlds, diverse biomes, and unpredictable global events, ensuring no two rounds ever feel the same. Players can also customize their "Pak" characters with a wide selection of skins, hats, and accessories.
OYA Play and the development team have ambitious plans for the game's future, including new mini-games and game modes, enhanced visuals and character customization, clan/guild systems, new maps, events, and unlockable content.
Don't miss your chance to join the chaos! WHAT THE PAK?! is Free to Keep on Steam for a limited time only, until June 24th. Add it to your library now and own it forever!
